I love this concept of the study of social distance, or how humans use space. Distinct from ergonomics, which is more about how people fit into their environment, proxemics focuses on the social aspect of space. For example: At what distance are you intimate? Where does your personal space end? How far away should you be for a good conversation? Why are the big circular wedding and conference tables so bad? How close should desks be in an office to encourage collaboration without feeling jammed together?

Dev Patnaik at Jump Associates used to give the fine example of how you will whisper politely and with awe in the vaulted ceilings of a cathedral, while the confessional box — for people to share their deepest secrets — is low and close. An olde English pub that you stoop to enter under the low ceiling immediately feels friendly and intimate, whereas you’ll struggle to have a deep conversation on entering a warehouse.

Proxemics was coined by the cultural anthropologist Edward Hall. His book The Hidden Dimension has the details.

Proxemics

Conway was mostly observing software development, but I would think it has some application to any large project: cruise ship design, car design, space shuttle design, heck maybe even governments and law.

Law is kind of a strong word for an observation, but in any case, here are some other ‘laws’: Fitt’s law, Metcalfe’s law, Goodhart’s Law, Muphry’s law, Moore’s law, Koomey’s law, the law of diminishing brownies, the law of lockers and, my favourite, Hofstadter’s Law.

PS: As you read this I may be cycling mid-lake and trying not to sink to raise money for charity: www.cycleorsink.com

Conway’s Law

This is the triangle between the most key parts of a kitchen — the sink, the hob and the fridge. The idea is that, when planning the layout of a kitchen, you should consider that you’ll be moving between these three regularly. Ideally, if you can get them just a step or a turn away from each other then your kitchen will be efficient and feel a pleasure to use.

Another handy thought is to allow trips to and from the fridge while someone may be preparing food without getting in their way — so having the fridge not deep at the back of the kitchen can be handy.

Plus, there’s a useful secondary triangle to consider between the sink, the dishwasher and your storage. Think rinse, dishwash and put away without having to trek back and forth across the kitchen all the time.

A more recent concept is to think of zones instead, such as the preparing zone, the cooking zone, the washing zone or the backing zone and make sure each of these has everything you need in them for the activity.

And make sure when the dishwasher is open there’s room to walk around it without it getting totally in the way. Also see: how to load a dishwasher well.

The kitchen working triangle

Shares information passively, with the neat effect that having a good one in an office can go a long way to getting people on the same page without explicitly calling meetings or sending out updates to do so. Handy to also have a good space in front of it for talking, discussing and generally collaborating. A common term in agile development, originally I believe from Alistair Cockburn of Thoughtworks. To quote from his article, of many possible:

- Is large and easily visible to the casual, interested observer
- Is understood at a glance
- Changes periodically, so that it is worth visiting
- Is easily kept up to date”

Information radiator

A lesson from clown school. Starting out with wild energy on a gloomy audience is not likely to start well. You have to get people there gradually. Also applicable to, well, almost every situation where you want to bring people along. Which is probably rather a lot.

Match your energy with the audience

Don’t have that awkward silence when a speaker is introduced. Be brave and set the tone by clapping early. And when I say ‘people like clapping’ I mostly mean the people being clapped, but I think the clappers like it too.

Clap the first talk at events

Next time you arrive at a bar in a big group, resist the urge to go find a seat straight away.

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Category: social engineering