"Whatever your current T-shirt budget is, double it," said Tom Kelley in his book The Art of Innovation. He was talking about what makes 'hot teams' through his experience leading the global design company IDEO.
I'm still amazed by the power of wearing the same thing to instantly unite a group. From the dressing up of bachelor and bachelorette parties, to putting on a shirt for a sports team, a demonstration, a company event, or just a night out, wearing the same thing feels good and brings people together like little else can.
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