The reason, generally, is simply that all those times previously, we weren’t tuned in to notice what’s top of mind now. The frequency likely hasn’t changed a bit, but our noticing of it has.

Also known as the Baader-Meinhof Phenomenon.

The frequency illusion: we notice what’s top of mind

Swim a mile in water 5C or less. The ice mile is hardcore. Respect for crazy, amazing people like Lewis Pugh. Or if you’re in London, check out The Swimmer.

The ice mile

Caused by ash and rock interacting inside a cloud instead of ice particles. As you can imagine you can get this with volcanoes which can be pretty spectacular. Here’s more about how lightning forms inside a thunder cloud, the regular kind.

Get my new weekly sketch in your inbox

Dirty thunderstorm