Named after the brilliant Clay Shirky his principle broadly states that:

Institutions will try to preserve the problem to which they are the solution.

Sometimes this may manifest itself as blindness towards new or different ways of doing things, other times it’s the challenge of and innate resistance to making oneself obsolete. Examples include there being more money in life-long illnesses than cures, traditional newspapers’ resistance to alternative online news forms, planned obsolescence of products, committees requiring the presence of committees, or resistance to self-checkouts at a supermarket.

Some exceptions include Vitality health insurance in the UK that  rewards a healthy lifestyle, and the lightbulb industry, in its move towards ultra long-lasting and efficient LED lights, boldly eliminating the need to replace most of its products for a lifetime. I’m still waiting for a breakdown service to reward people for taking care of their cars rather than focusing on fixing the breakdowns.

The Shirky Principle

A word that, when capitalized, changes meaning and sometimes pronunciation.

For years as a kid, no joke, I couldn’t understand why there was a polish club at the bottom of our road. Yes, it was a Polish club.

When they change pronunciation, they’re also heteronyms.

Capitonym

Japan’s — if not the world’s — tidying guru, Marie Kondo, proposes this simple and rather beautiful criteria for deciding which of your possessions to keep and which to discard: does it spark joy?

If you follow this benchmark for which of your posessions to keep you will surround yourselves only with the things that you really treasure and that give you a small thrill of joy.

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Does this spark joy?