A model from Ogilvy and Mather that’s a really interesting way to get to the heart of what could make your brand thrive. The intersection between what people care about (a cultural tension) and what you could be famous as a business (your brand’s best self) is a recipe for doing something good that matters.

Try starting from a question: “The world would be a better place if…” and see where you get to.

Check out The Big IdeaL on Ogilvy and Mather for more.

The Big Ideal ™

How do barnacles move? Well, the barnacles we see don’t move. But when they’re little, they do swim, and once they’ve found their spot they basically cement themselves in place.

They’re what’s known as sessile animals — ones that don’t move once settled, along with mussels and coral. Now that would be a different way of life.

How do barnacles move anyway?

"The only mistake you can make when it comes to financial planning, is doing nothing."
— Carl Richards

If you haven’t seen them before, you might enjoy Carl Richard’s Behavior Gap sketches. This was an attempt at Carl Richard’s style. Only when I finished it did I notice this one. Worried about making a hash of something? Don’t worry. The first draft is always perfect.

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